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How to Optimize Videos for the Web

How to Optimize Videos for the Web

Videos have become pretty common nowadays and tons of websites use them both as content and as a marketing tool. Regardless of what purpose you want to use your videos for, before you can upload them you’ll need to ensure that they’re optimized – and how that’s accomplished will vary depending on how you intend to use the videos.


Generally speaking, there are two different ways in which people tend to use videos:

  • By uploading to a video sharing platform such as YouTube, Facebook, and so on.
  • By sharing a direct download link to the video that is hosted on a website.

When you’re optimizing your videos to upload to video sharing platforms then what you’ll want to do is ensure that the video format or settings follow the ones recommended by these platforms. On the other hand when you’re optimizing videos to be downloaded directly then you’re going to want to optimize its size and ensure that it uses a more universal format so that people will be able to play it once they’ve download it.

Suffice to say, it can be a bit tricky to optimize videos for the web – which is part of the reason why it makes sense to use the Movavi Video Converter. It will help you to convert and optimize your videos for the web quickly and easily – even if you have no knowledge or experience in dealing with video formats or settings.

To optimize your videos for video sharing platforms such as YouTube, Facebook and so on you can use one of the presets that are available. By selecting the preset for YouTube (for example), it will automatically convert your video using the best possible format and settings to upload to YouTube. Similarly you could optimize videos for direct downloading in the same fashion – and try converting MKV to MP4 for example to ensure that it is more universal.

As you can see, it really isn’t all that complicated and the other features of the Movavi Video Converter will undoubtedly come in handy as well. Being able to convert images and audio files, edit videos, create animated GIFs, and extract the audio from video files are all things that could help you in a variety of ways when producing content for the web. Certainly it is worth giving it a go and seeing what you can get done with it.

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