To be honest, it’s the best alternative to Google Adsense and does not have strict policies like Google Adsense does. Compared to Adsense, it’s easier to get approved by Infolinks and always works on benefiting the publisher by bringing in new ideas and methods to increase publisher’s revenue.
What is Infolinks? How is it the best Adsense Alternative?
Unlike Google Adsense, Infolinks does not require any space on your blog to display advertisements. What Infolinks does is it converts some keywords from your articles into a link. When a visitor hovers over the link, an advertisement is displayed and you make money.
Infolinks offers an interesting and relatively unique alternative to traditional display advertising. Probably the best aspect of Infolinks is the ease of implementation. The major downside however is low ad relevancy and therefore low revenues. Infolinks has four different types of ad units from which publishers can choose to implement on their websites: inText, inFrame, inSearch, and inTag.
The inText ad unit is the default unit that is activated upon first completing account setup at Infolinks. The inText ads highlight words already on the webpage and monetize them with ad units that display when the highlighted word is hovered over with the cursor. The highlighting is generally a double underline, so as to distinguish it from the usual single underline treatment that regular hyperlinks have. The upside to the inText ad unit is that it is hard not to notice; that is to say banner blindness is not a problem with these types of ads. If your user reads the text on your page, he is definitely going to notice the highlighted words on the page. The problem is that all too often there is a disconnect between the highlighted words and the actual ad that is displayed upon hovering over.
The inFrame ads are standard display ads that are generated to automatically slide out from the left and right sides of the browser window soon after the webpage load has completed. They are in the form of wide skyscrapers and can be either a series of text ads or a single image-based banner ad. The on-site implementation looks pretty slick. But like all of the other Infolinks units, relevancy is a major problem.
The inSearch ads display for visitors arriving on your site via a search engine. Shortly after the page loads, a small ad unit will slide up from the bottom of the browser window, with the text, “Searching for [keyword]?” The concept of the inSearch is a good one. Unfortunately, the execution is lacking. Often times, the keyword in the ad unit does not match the searched-for term; therefore, the ad is not relevant to the user. Otherwise, the ad is fairly unobtrusive and should not show for your most loyal visitors.
The inTag ads function a lot like Google AdSense’s link units. They appear as keywords (usually 4-5 in a single line or 8-10 on two lines) that when clicked take the user directly to the advertiser’s landing page, or when hovered over offer additional information on the advertiser’s product. Much like the other Infolinks units, relevancy can be an issue.