When people search Google, Yahoo, and Bing, are they finding your website under the keywords that relate to your products and services? If not, you can bet they’re finding your competition and that’s one more day you lost new business to the other guys.
Search Engine Optimization and internet marketing have become the most effective marketing tools available for all business owners. When applied correctly they can take a business from nothing and turn them into a local or national powerhouse.
An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand.
Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users. One example of this is the SEO services Phoenix AZ which allows webmasters to provide “clues” that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.
Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest. Without SEO, many websites remain invisible to search engines.