Blog For Noob Random thought of a Noob Blogger
When many of us can very easily open up an online store for free or start a business from home with little overhead costs, it can be difficult to know where to start if you want to stand out from the crowd.
This can be especially true if you are making and marketing the latest fashion accessory or jumping on a ‘time-sensitive’ bandwagon.
Maybe you have had your business for a while and wonder what you can do to refresh and revitalize its look or have noticed your competitors getting more attention than you.
Whatever it is, you are here because you want your business to stand out, and this piece will offer you some tips to show you exactly how to do that.
Do What Your Competitors Are Not
This is not a hard and fast rule – there will be a good reason that your competitors are not doing some things! This is more geared toward actions your competitors are not taking that their customer base are crying out for. Find flaws and pick apart your competitor’s models to understand where they are failing their customers and what you can offer instead.
Cover All Relevant Marketing Options
When it comes to the internet, the world is our oyster. With various social media platforms continuing to pop up and prove their effectiveness to local businesses, it would be silly not to consider which social services could give your business a boost – often for free!
It is worth bearing in mind that you will not need every different type available, but more ones that are suited to your particular business and demographic. However, platforms and services are universally useful, such as Google My Business, which all businesses should learn more about if they want to get their business on the map!
Back It Up
Guarantees give consumers the confidence to try something if they are not sure about it, and this could be anything from a small product to a big service. Offering a money-back guarantee or a returns policy that they cannot refuse can tip the customers in your favor over competitors who do not offer something similar. It is also worth noting that these types of guarantees often say to the customer, “We believe in our product”, which makes having these types of assurances with your products or services a double whammy for standing out.
Be Honest
No one likes to waste their time when they are trying to find a product or service that does exactly what it says on the tin, but this can frequently happen when businesses promise a world they cannot deliver. Whether that is through a product that has been exaggerated or sugar-coated or a service that has promised more than it knows it can deliver – no one wants to be on the receiving end of either. Be upfront and honest with your customers. Not only because it is the right thing to do, but because it will save both parties involved a hell of a lot of easily avoidable stress and disappointment.
