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Coca-Cola truck spreads happiness in Brazil

Coca-Cola truck spreads happiness in Brazil and Philippines

People in Rio De Janeiro were surprised by a Coca-Cola delivery truck that handed out Cokes, footballs, t-shirts, shades, beach balls, beach recliners, frisbees, balloon animals and surf boards. Where will happiness strike next?

Happiness Truck” takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls. Coke is launching the video on its Facebook Page today.

In between the two videos, though, there have been some 40 others that took inspiration from the original “Happiness Machine,” says Shane Grant, global brand director for Coca-Cola. Grant says the brand chose Rio for this major project because “we wanted to show how happiness translates in markets around the world, not just the U.S. or Western Europe.” Grant says there are no plans to cut this video into a 30-second version and show it on TV in the U.S., as the company had with the “Happiness Machine” video.

Coca-Cola truck spreads happiness in Brazil

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