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Nokia 5610 Xpress Music

The new XpressMusic line of Nokia music handsets sports some great improvements in terms of marketing strategies and looks more consistent than the company’s initial attempts to take over the music phone market. The explanation lies behind the enhanced functionality and improved design of the newer models. All the three solutions sport different form factors: a classic candy bar, a slider and a rotating-bottom candy bar. A certain similarity in design concepts links the three together, and so do the the implemented technologies and the controls system as well. While the older XpressMusic phones used to sport shocking bright colors (the main color scheme being red and white), which narrowed the target audience to a visible extent, now the company revised their positioning policy and introduced some significant changes to the design of their music phones. The quality of the plastic used is rather high, the new colors inspire a sense of harmony rather than that of shock, the use of the characteristic surface texture and metal pieces inspire an original feel into the new Nokias and eliminate the feeling of cheapness which used to harm the image of Nokia 5200 and 5300. The certain parallels in design are observed with SonyEricsson phones, everything new in the world of music phones seems to be subconsiously assotiated with that particular company and Nokia are cunningly exploiting this. A lingering allusion to W850i is easily felt about Nokia 5610XM, the features and dimensions also having a lot in common.

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