Optimize Your Blog Load and Market Your Blog Like a Pro

The Google Webmaster blog has officially stated that page load time is now a factor in Google’s ranking algorithm.

Even though they state that page load time only affects less than 1% of queries, this is still 1% of 100+ billion searches a month. Below are a few tools to help you test your site’s page load time more effectively.

Optimize Your Blog Page Load Time – 6 Tools

• Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
• YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
• WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
• In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.
• Pingdom Tools: Every test also shows general statistics about the loaded page such as the total number of objects, total load time, and size including all objects.
• Webpage Analyzer: Their script calculates the size of individual elements and sums up each type of web page component

Blogs to Help You Market Your Site Like a Pro

• ClickZ: It’s not the prettiest of sites, but that’s one of the things we like about ClickZ – less fluff and more substance. ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world. From search to social, technology to trends, their coverage is expert, exclusive, and in-depth. Their mission is basic: to help interactive marketers do their jobs better.
• Search Engine Land: Search Engine Land is a news and information site covering search engine marketing, searching issues, and the search engine industry. The site is led by journalist Danny Sullivan, who has been covering search for the past 11 years. It is published by Third Door Media, which also produces the Search Marketing Expo conference series and the Search Marketing Now webcast events.
• ShoeMoney.com: This site is the brainchild of Jeremy Shoemaker. On it, he shares his ups and downs in the world of online marketing to a loyal daily readership of over 30,000 people. ShoeMoney.com has been named the Best Affiliate Marketing Blog and has ranked in Technorati’s top 50 blogs for the past three years. Having made millions of dollars over the past five years, Jeremy wants to share his insights with others so they too can learn and grow.
• SEO Book: The core of SEO Book’s offering is their ongoing SEO training program, which will cost you $300 a month. That might sound like a lot of money, but their throngs of happy customers know it’s well worth every penny. Not ready to plunk down the dough for the monthly training? Check out their free SEO Tools section, SEO videos section, and blog, which provides tons of useful information for nothing but a click.
• Search Engine Guide: Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
• SEOmoz: SEOmoz.org provides companies and individuals around the world with online tools and tutorials to help with their Internet marketing and search engine optimization needs. Their goal is to provide exceptional software and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success. Check out their collection of free and pro tools, and their up-to-date, information-packed blog.
• Search Engine Journal: A 6-year-old publication of Search & Social Media, LLC, Search Engine Journal specializes in a community approach to the reporting of search engine news and the sharing of search engine marketing knowledge and tactics. The blog’s editor-in-chief, Loren Baker has been involved in the search engine marketing field since 1998 with a background in paid search and search engine optimization. In 2002, he began collecting his research and thoughts on the SEM industry, which blossomed into the current Search Engine Journal publication.

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